Digital Marketing

Project Description

AprilVets, a fresh face in the Canadian veterinary landscape, needed a comprehensive digital marketing strategy to support their launch and ignite brand awareness.

Their goal was to build a thriving pre-launch community, drive website traffic, and generate appointment bookings.

Project specifics

  • Content Creation
  • Social Media Marketing
  • Performance Marketing
  • Monitoring & Optimization
  • Search Engine Optimization
Marketing Strategy

Developing the AprilVets launch campaign

We conducted thorough research to understand the online behavior and needs of pet owners within AprilVets' target market. This helped us tailor messaging and content to effectively reach and resonate with them.

Then we strategically identified and selected the most relevant channels to reach the target audience, including popular platforms like Facebook, Instagram, LinkedIn, Google My Business, Google Search & Display Ads, and Facebook Ads.

Campaign Execution

Leveraging a diverse content mix and channel strategy

We crafted multiple content calendars for chosen channels, featuring informative posts and eye-catching visuals showcasing AprilVets' services, expertise, and adorable animal interactions. This captivating content, combined with interactive elements like polls and Q&As, fostered a vibrant pre-launch community, building excitement and anticipation. We actively engaged with comments and messages, fostering a welcoming environment for potential clients.

To amplify reach, we implemented strategic targeted advertising campaigns across various platforms, including Facebook Ads, Google Search Ads near their location, and Display Ads on pet-related websites. This ensured AprilVets connected with pet owners most likely interested in their services.

This case study demonstrates the power of a well-crafted digital marketing strategy in building pre-launch excitement, driving website traffic, and achieving significant appointment bookings.

Real-World Results

Translating pre-launch buzz into launch success

Continual monitoring and optimization were crucial in translating pre-launch buzz into real results. This dedication paid off for AprilVets, as seen in their impressive first month:

  • Engagement surged: Reach, link clicks, and page followers all increased by over 300%.
  • Bookings boomed: Appointment bookings skyrocketed by over 200%.
  • Website traffic thrived: Over 6,000 website visits were generated by the end of the first month.